Services
We tailor response-driven content to each brand.
Our customized solutions directly target key influencers and engage them with the brand. They also resonate with a motivated audience during the key moments before a purchase, at every point of care – from physician’s offices to daycare centers to fitness clubs. Our creative and editorial teams work closely with brand managers and agencies from conceptual phase to distribution. That process includes:
- Thorough intelligence gathering – to understand project scope, target the right audience, complement brand voice, and meet strategic objectives
- Client-centered research – to help each company serve the needs of its own unique program. “One size fits all” is not in our vocabulary.
- Real world follow-through – to safeguard message consistency and dollar value for every stakeholder, we meet with venue operators and production vendors to cover everything from product positioning to print quality.
Market reach – over 100 million consumers a year through 250,000 + venues
In addition to Consumer Engagement Displays, Point of Care Marketing personally develops and delivers a range of products, including: samples, direct-to-consumer education and retail materials at trusted lifestage centers, coupons, product demos and influencer programs, and custom communications for healthcare providers.
Point of Care Marketing excels in an array of custom marketing solutions:
- Consumer Engagement Display (CED)– showcases branded and unbranded messages in trusted healthcare environments to consumers highly receptive to information about their well-being
- Direct to Consumer delivery – customized messages are delivered at consumer prompting by care providers in locations such as physician offices, health clubs, and childcare. Tactics can include everything from consumer education materials, product samples, and coupons.
- Promotional material delivery – everything from consumer education materials and coupons to product demos
- Personal, mobile engagement that efficiently integrates with CRM strategy –
- SMS: uses text messaging to link to special offers and content on your mobile site
- WAP: access to targeted, relevant mobile web content
- QR codes: enables smartphone users to access your special offers and rich content without web browsing
