Insights & Ideas
The right message in the right place.
Point of Care Marketing has developed its vast customer network by leveraging some very powerful facts about motivation and credibility:
- The audience for our targeted brand and product messages very often visits a retail outlet or pharmacy right after a visit with their physician.1
- On average, 60% of patients link office Consumer Engagement Displays (CED) with physician endorsement.2
- Implied physician endorsement is a key driver of success. Patients who believe their physician recommends the brand have significantly higher purchase behavior, compared to those who don't believe. 3
1,2 SOURCE: Third-party Euro studies, 2007 –2010.
3 SOURCE: Third-party Euro studies, 2008 –2010.
#1 source of Health and Wellness information.
Consumers rate their physician as the #1 source of Health and Wellness information, while magazines and TV ads are rated last.
25,000 Customer Engagement Displays
We’ve installed CEDs in 25,000 physicians’ offices and specialty venues.
The communication materials we create for all of our points of care share a singular focus in messaging and placement. In particular, our CEDs are:
Highly targeted – audience receptive to health messages
Cleanly designed – framed in magazine spread format
Strategically placed – clearly viewable during entire wait time
Exclusive – one sponsor per CED/one CED per office
In an environment of fewer direct physician-pharmaceutical company interactions, our Point of Care Marketing programs act as “silent reps.”
